Supermarket chain deploys Aerohive Wi-Fi for superior customer service

Drakes Supermarkets — with 57 stores throughout South Australia and Queensland employing 5,500 employees — is the largest independent grocery retailer in Australia and specializes in supermarket retailing. In addition to its supermarket stores, the company operates a liquor store and several news agencies.

The company’s strength lies in operating on the principles of a family business and supporting local manufacturers and suppliers. Despite its expansion, the company has managed to keep its focus on the important aspects of the supermarket business — the customer — by always striving to provide superior customer service. The supermarket business relies heavily on accurate inventory control systems. A successful retailer will be able to accurately keep track of what products are selling well, and ensure that customers are satisfied with having what they want stocked on the shelves when they need them. Handheld devices are therefore used for stock taking and ordering.

By implementing Aerohive Wi-Fi, Drakes now uses mobile applications with high performance connectivity, along with centralized management and zero-touch deployment, which has significantly reduced deployment time and cost, and enabled quick problem resolution.

Read the full case study here. 


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