Second in a five-part blog series on retail and Wi-Fi.
In our first installment, we looked at how a retailer's Wi-Fi network can be used to empower customers with self-service when in the store. In this second installment, we take a deeper look at customer retention and loyalty, the second of the top five reasons brick-and-mortar retailers should open their stores for Wi-Fi.
- Empowering customers to self-service when in the store
- Customer retention and loyalty
- Mobile Point-of-Sale and line busting
- Digital signage and display advertisement
- Support for wide array of Wi-Fi enabled store devices
Many retailers believe that a mobility strategy is important to enhancing their brand and customer loyalty. In-store Wi-Fi helps retailers better integrate their sales channels. For example, they can implement features such as shipping products to the nearest store or the customer’s home, and unify a shopper’s shopping cart. Data gathered across channels provides a more holistic view of the customer and increases opportunities for upselling and cross selling.
In retailers’ lexicon, this unification of channel is referred to as omnichannel integration and Wi-Fi is a key technology enabler for implementation. With omnichannel integration through Wi-Fi, stores can stay connected with the customer reducing the risk of incomplete purchases and build loyalty through flexible channel offerings.
Stay tuned for part three when we cover: Mobile Point-of-Sale and line busting.
Other posts in our Retail & Wi-Fi blog series: