Third in a five-part blog series on retail & Wi-Fi.
In our second installment, we looked at customer retention and loyalty and how to stay better connected to the customer. In this third installment, we delve into mobile Point-of-Sale and line busting, the third of the top five reasons brick-and-mortar retailers should open their stores for Wi-Fi.
- Empowering customers to self-service when in the store
- Customer retention and loyalty
- Mobile Point-of-Sale and line busting
- Digital signage and display advertisement
- Support for wide array of Wi-Fi enabled store devices
Mobile Point-Of-Sale and Line Busting
Mobile’s greatest asset is perhaps the anytime, anywhere model. But when it comes to retail, there is no location more important than right by the customer’s side. An increasing number of retailers are focused on providing constant shopper attention using Wi-Fi enabled mobile devices to attend to questions, provide customer service and complete the purchase transaction.
This empowerment of the store employees to leave the checkout aisles and be next to the customer to complete a transaction is essentially what retailers call “line busting”. Customer shopping experience is vastly improved when the transaction is completed with a mobile point-of-sale device over Wi-Fi network, meets the privacy and PCI compliance mandates and eliminates the time that is generally wasted standing in the line.
Stay tuned for part four when we cover: Digital signage and display advertisement.
Other posts in our Retail & Wi-Fi blog series: